Author Archives: admin

About admin

Designer by day, designer by night.
  1. Colour is everywhere. Cherish it.

    Leave a Comment

    Nigel Evan Dennis:

    “Everything you see contains a palette. Some beautiful. Some ‘ugly’. Some dark. Some light. Some hot. Some cold. But they are all inspiring. They are all engaging. Color can adjust our perception. It can effect the way our food tastes. It can increase the emotional and intuitive level of an experience. It can turn us off, turn us on. It is psychological. It is emotional. Color is a wonderful thing. Retain it.”

    That’s a mighty call to arms. Nigel’s microsite, from which the above quote was taken, is a dedication to his love for colour. There’s not much point in reading about it, so don’t stick around here for long. The site — much like colour — needs to be seen to be fully appreciated.

  2. Designing without colour

    Leave a Comment

    Old gold: Mark Boulton, writing about the use of black and white from way back in 2004:

    “One of the things I like about editorial design, specifically typographic design, is how there is an emphasis on black and white. True colour is a very important part of any typographic exercise, but primarily I begin by looking at tone and form. I think there’s a lot of value in removing colour from the equation entirely and focusing on the tonal aspects of a design before applying the colour.”

    This is a great piece of advice, adding colour should never be the goal. Strength of form and concept, that’s a better goal. The form a design takes should be easily understood without colour. It’s only once this part is right that colour should be considered as a method to highlight or add contrast. This is what Mark is getting at when he suggests beginning a design using only tones of grey. The article is well worth reading in it’s entirety.

  3. Still excited about design

    Leave a Comment

    Massimo Vignelli

    RIP Massimo Vignelli, one of the most influential designers of our time. When I was starting out as a designer I continually looked to him as I tried to figure out graphic design. His body of work was and still is an inspiration. Michael Bierut, who began his career working under Massimo and knew him well, offers this tribute:

    “Massimo died this morning at the age of 83. Up until the end — I saw him on Thursday — he was still curious, still generous, still excited about design. He leaves his wife, Lella; his children, Luca and Valentina; and generations of designers who, like me, are still learning from his example.”

    Thank you Massimo.

  4. Done but not perfect

    Leave a Comment

    Over the last couple of months I’ve been chipping away at a personal project. I’ve reached a point where I feel it’s time to move on. It’s done but not perfect. I’ve detailed my design process on this blog which I’m very happy about; I’ve even shown designs I was not happy with. Here’s a list of the blog posts if you’re interested:

    And below the final designs. You can also view them at full size if you like.







    It’s a good time for me to finish up with this as I leave on my honeymoon tomorrow. When I return I’ll be starting another personal project which again I hope to write about on this blog.

  5. On Showing Your Work

    Leave a Comment

    I very rarely show work in progress, especially work I’m not happy with. This is because it’s hard. In fact I find it excruciating. It’s something I need to get better at, so in the spirit of showing your work I’m listing below designs I’ve been working on as part of a personal project. These designs need refining but they represent where I’m currently at with the project, warts and all.




    I’ve set up a page where you can view these designs at their actual size. Hopefully someone might find some value in them.

    Before I get back to working on them I want to explain why I’m not happy. Overall the design feels very weak. A minimal design which served the content was one of my goals but I’m really not comfortable with the resulting aesthetic. It’s too bland. I want the design to be subtle, something you’d notice on a second look — once you’ve taken in the photography of course. I’m also not very happy with the logo. I’ve detailed my process and I thought I had something but it’s just not there yet. A camera as an extension of the eye was the concept but I’m not sure I’ve communicated that clearly.

    To hold my self accountable I’m listing out my next steps. It’ll also be nice to refer back to this list and see if I actually shipped.

    1. Refine the logo so as it better communicates a camera as being an extension of the human eye. If you are interested you can read all about where this concept came from.
    2. Organise the homepage by series name. Indicate what the hover state will look like.
    3. Use current homepage layout as the photo series landing page
    4. Experiment with adding an accent colour to lift the design and add interest.
    5. Forget about the timeline design. This is going no where.
    6. Add about information as a slide out panel.

    Now onwards.